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Private labeling isn't new. It used (and still is actually) to be the rebranded cereal you find at your local hypermarket, or the relabeled bottled water at the gas station.

But private labeling has taken on a new life on the web, fueled by countless websites hungry for fast, relevant content with webmasters looking to fill their PPC sites being the main consumers.

There are free article sites and then there are the paid sites. The free sites, you're required to credit the writer, which will include a link to the writer's site. And these outgoing links are something you want to avoid.

Paid sites, on the other hand, are more focused and package their articles by topic, and they're relatively inexpensive. For example, a content package about Venice might include about 15 articles and a few images. All for $10-20. Naturally, they're usually better researched and written.

Note that most paid PLR providers limit their distribution so as not to have too many duplicated content online.

The most obvious use of the articles are as fillers in between ads and other embedded PPC schemes. They also provide a quick way to get strong links to a website, providing a base to work on, and later submitted to higher ranking article directories (which ironically may be from the same free PLR sites you got it from). They can be used to bait search engine spiders into indexing your site quicker, and you can use it to drive content for your email newsletters.

Conclusively, PLR articles are great in the short term and if you're not too concerned about having unique content. Long term projects like blogs would require more updated and unique insights to stay competitive.

Of course, with little work, these articles can be tweaked into completely unique content to avoid being penalised by search engines.

But let's not forget the concept of private labeling. Just like the Starbucks cranberry chicken sandwich you had for lunch, perhaps the real thing making the product unique is the brand.

And that's the ultimate challenge.

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