Choosing your affiliate campaign this March
March is a good time to promote a good retail focused affiliate program. You should be eyeing to promote some high performing consumer products like apparel, books, consumer electronics and cosmetic slash health related products. I have been studying the buying habit online lately and the trend had been pointing in these products as few of the fast moving commodities lately.
Also, indicators point that women still spends a lot online compare to men buying fashion apparel, clothing and cosmetic products. Men although edged by the women are buying more on electronic products followed closely men's apparal. Surprise slow performer is travel industry which I have earlier predicted to go up. I guess this is a result of the economic pressure on the wallet which forces many to forego their travel plans and instead burrow themselves into their homes to save extra pennies in preparation for more difficult times.
Try to look for product with daily deals and offers. Bonus and coupon sites are peaking in terms of popularity as people are looking for bargain deals or discount when buying online. Gone for now are the Buy-Now-Lament-Later attitudes for shopaholic as belt tightening is simply a necessity even for those who can afford to spend more.
Some of my affiliate friends are also having difficult and expensive time campaigning through PPC. I guess not many are really into spending spree nowadays. But this should not deter you. Try to look for better cost efficiency strategies like using Long tail keywords. These are keyword terms which are less popular, less competitive and less searched for, but when taken collectively, long tail keyword phrases can be responsible for driving significant levels of website traffic. The benefit of using long tail keywords in your Search Engine Marketing is the reduced cost per lead with a higher conversion rate.
Ultimately, the key is choosing the right campaign. And if you are not thriving, test other campaigns and see which would bring the profits in.
Comments (1)
Ralph (Visitor) said:
06 March 2009
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