Building your Online Business
It is high time to start seriously making a strong business presence online.
If you are a brick and mortar business, you must be feeling the crunch brought about the by economic slowdown. With rising cost of operations and dwindling sales, you may want to explore additional revenue opportunities in the cyber world. Using the right online business strategies and e-marketing techniques may actually spell the difference between success and failure for your business.
Here are some e-marketing techniques on how you can build your business presence online:
Internet Advertising
- Pay-per-click advertising - placement of advertisement wherein you pay the publisher depending on the number of clicks that your ads accumulate.
- Google Adwords – you can place targeted ads to sites catering to your product demography. You can create and place text ads on relevant websites. Use a geographic range to improve conversion of the ads. Utilize Smart pricing approach.
- Overture / Yahoo – You can place targeted ads by availing of the sub-products now available in Overture: Sponsored Search and Local Advertising or Directory
- Pay-per-impression – placement of banner ads on high traffic sites dedicated to your product demography. Advertising cost will be based on the number of impressions wherein the ads were seen at the website. Use high performing, eye-catching ads to improve click-through rate
Search Marketing
You can employ Search Engine Optimization (SEO) techniques such that you improve the volume and quality of traffic coming from natural search results. This can be achieved by employing the SEO friendly techniques in designing the websites like proper use of meta tags, links, backlink, proper indexing of web pages and many more. You need to make proper use of blogs, forums, press releases, social media sites and sponsored links.
Affiliate Marketing
Develop an attractive affiliate marketing program by setting up a robust infrastructure for tracking transactions, develop high converting affiliate tools and recruit quality affiliates or publishers. This is a performance based type of advertising which is cost-effective since you pay only as you affiliate partners produce results for you. You can study between giving a pay per lead or pay per cost as payment manner. If pay per lead, a fee is given whenever a referred client performed an action criteria that you have stipulated. If pay per sale, you either pay based on a percentage on sales or a fixed amount. A joint venture scheme may also be offered to publishers with high volume of geotargeted visitors.
Social Media Optimization
Generate publicity through social media, online communities, and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.
Landing Page Optimization
Improve visitor’s perception of the website to be user-friendly and encouraging repeat visits. Displaying a video ads is an option to reach out to visitors who prefer video information instead of contextual information.
Offline Promotion Strategy
- Advertise using other media such as TV, billboards, radio, newspapers and magazines
- Send out direct mail shots and run campaigns.
- Print domain name and e-mail contact addresses upon all of corporate material.
- Offer free products and services in promoting the website.
- Provide free material e.g. fact sheets or guides that could be posted or e-mailed to customers.
- Offer competitions or contests that would generate interest to the services
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