AffiliateBOT

Merchants recognize the special role pay by a Customer Service Phone number prominently displayed on their web store. Aside from giving responsive consumer support, this feature enables the online business to offer more consultative products and services offline.

However, many publishers are wary of this feature as they view it as a form of leakage in properly tracking their affiliate earning. They are afraid they may be losing credit for genuine leads when a customer picks up the phone and dialed the merchants number.

Smarter and more experienced publishers are now addressing this leakage issue. As a result, advertisers are less willing to use affiliate programs for high ticket, more consultative products and services. This has paved the way for the introduction of Pay-per-call scheme which provides the capability to track these leads generated by publishers.

As merchants, you can enjoy the following benefit if you decide to embrace this innovation in the affiliate industry:

- Get high-quality phone leads

- Attract more publishers - Research a new audience

- Utilize increased targeting capabilities

- Complements your existing affiliate program

Inquire with your affiliate network account executive on how you can leverage the pay-per-call into your program.

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