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Well it’s official. Nielsen's Consumer Market research had confirmed that more and more people are spending their time on Facebook. In fact the research company findings show that people spend almost 4x more of their time on Facebook than YouTube and 3x more than Google.

While it’s true that the number may have been pulled up by highly engaging flash games like Texas Holdem Poker (guilty!) and Mafia War, this new reality also underlined the current trend that more and more people are into Social Networking.

In business, Social Media has become a mainstay for many online professionals. Having an active online presence in social media sites is one way of getting your personal brands validated on the web. As more and more online consumers conduct research for brands and services before spending on them, ensuring that your business is presented online in the right perspective contributes to the success of your business. Professionals in the reputation management have also started to use social media to establish a verifiable and valid online business for their clients.

Expanding your Professional Online Presence through social networks is an essential business practice. As a Facebook user, I have associated with several affiliate sites and groups, and personally attest to the benefits it provides to my business networking campaign. While it is tempting to be lulled into time consuming flash games, I tend to fend it off by devoting my time on equally satisfying game of growing my business network.

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