AffiliateBOT

One of the key to affiliate marketing is harnessing the relationship between the publishers and merchants. Part of it is to convey the right information regarding promotions to the publishers. With the proper guidance and motivation, publishers would be able to maximize these effective tools to drive their referral sales.

I recently came upon this survey from Performics which would help you streamline your campaigns to advertisers' promotions that appeal most to publishers. Take note that this information or feebback are raw data only.

    * Fifty-three percent of affiliate publishers expressed the most interest in “free shipping” promotions, followed by “exclusive affiliate channel offers” (48 percent)

    * Long-running offers are preferred by 31 percent of affiliate publishers, followed by 28 percent preferring new offers weekly

    * A majority of affiliate publishers (58 percent) prefer one week advanced notice for communications on upcoming short-term advertiser offers

    * Expiring offers are preferred by 48 percent (“agree” or “strongly agree”) of affiliate publishers

Publishers and advertisers with strong relationships and effective promotions are one piece of the puzzle, but it’s also essential to understand consumer behaviors and reactions to promotions. I will discuss later the feedback from consumer side.

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