There are proposed California bills that could require the collection of sales tax for online purchases similar to bills proposed in other states and that could resemble the law that recently passed in New York State. At this time, a hearing date for AB 178 has been set for April 13, 2009. Many political and business analysts believes that the proposed legislation may be a done deal especially with the current California budget crisis. One of the top affiliate network - Commission Junction which... Read more »
Affiliate Marketing
Get the latest scoop on the Affiliate Marketing Industry. Sneek peak on what's up and what's down!
Keys Areas in Affiliate Management
Posted on 19 March 2009 by Ronald Allan Marva, Affiliate
In my previous blog, I have discussed the current demand for affiliate managers. Now I would like to discuss what are the major responsibilities of an affiliate manager.I prefer to segment Affiliate Manager's tasks into 6 different key areas of responsibilites: Key 1: Product Development &nb... Read more »
Job Opportunity: Affiliate Managers
Posted on 17 March 2009 by Ronald Allan Marva, Affiliate
As affiliate marketing continues to defy the down-hill trend of the economy, the demand for affiliate managers is continuing to grow. The reason behind is that many brick and mortar companies had started to make their presence online due to its low operations cost and promising revenue prospect. As all these companies flock into the cyber world, the demand for online professionals had increased as well. Affiliate Marketing is one of the strategies that is on the top list of these new online comp... Read more »
How To Reduce Your Spam Complaints
Posted on 14 March 2009 by Ronald Allan Marva, Affiliate
It really sucks whenever a subscriber complains you for spamming. Imagine people agreeing to sign up to your email/newsletter program as subscriber and then complaining you for spamming when they do receive email from you. Unsubscribing is OK; but to complain your email as spam can really blow your head away.Getting one complaints per 1,000 emails sent does not cause problems. But more than that would be a serious concerns as some ISP may end up filtering your emails. Email marketers certainly d... Read more »
U.S. Coupon Redemption Rising
Posted on 13 March 2009 by Ronald Allan Marva, Affiliate
The economy had certainly dictated on the buying habit of US consumers. Recent statistics point to an increase in online coupon redemption. The increase was more prominent towards the fourth quarter with posted growth of 10% compared to the fourth quarter of year 2007. This is the first recorded jump in US coupon redemption since the early 1990s. Inmar, a promotions transaction settlement provider, had made the study on the significance of coupon particularly in the online business scenario. The... Read more »
Choosing your affiliate campaign this March
Posted on 03 March 2009 by Ronald Allan Marva, Affiliate
March is a good time to promote a good retail focused affiliate program. You should be eyeing to promote some high performing consumer products like apparel, books, consumer electronics and cosmetic slash health related products. I have been studying the buying habit online lately and the trend had been pointing in these products as few of the fast moving commodities lately. Also, indicators point that women still spends a lot online compare to men buying fashion apparel, clothing a... Read more »
Email Marketing Techniques: Composing Your Subject Line
Posted on 27 February 2009 by Ronald Allan Marva, Affiliate
Composing the right subject is one of the defining factor in increasing the open-rate of your email campaigns. You may not realize it, but the number of characters you use can positively or negatively impact the success of your campaign. There are small things that we are usually taking for granted but upon closer look actually spell the success of a campaign.As I always emphasize, information is key to success. And for this topic, I would be referencing to the new white paper released by direct... Read more »
Forefront in Combating Affiliate Fraud
Posted on 26 February 2009 by Ronald Allan Marva, Affiliate
One of the issues that you have to confront in affiliate marketing is how to detect and prevent fraud conducted by your participating affiliates. Affiliate fraud has become a serious and significant issue in online marketing. There will always be a sneaky affiliate who would try to pass you a fraudulent transaction or steal from other affiliate earnings. Being committed to curtail this malpractice should be one of your priorities to maintain a quality and parasite-free program. Big compani... Read more »
Pricing Your Products For Affiliate Sales
Posted on 25 February 2009 by Ronald Allan Marva, Affiliate
In previous post, I had discussed the need to hire an Affiliate Manager whether in an outsourced, freelance or full time position. Having decided which professional is best fit to help your business model. Now you are all set to commit to develop an affiliate program. The next concern that you would need to attend to is how should you proceed with pricing your products.Inasmuch as an affiliate program is a performance-based compensation model, there are costs that you would have to consider to m... Read more »
Affiliate Program Management - When to outsource?
Posted on 24 February 2009 by Ronald Allan Marva, Affiliate
Performance Marketing or Affiliate Marketing is an irresistible option for many advertisers. The compensation based on actual sales generated or actual leads delivered is a no-brainer for those who are trying to sell their products online. Affiliates are not employed by the advertisers whose products or services they promote, yet the revenue share or commission received is similar to that of the sales force of a brick and mortal establishment. The cost of maintaining a ‘real’ sal... Read more »