Just did a forum post regarding BigReds.com suing Yahoo for Overture PPC Click Frauds. PPC ads are used to get instant traffic as well as targeted traffic to the your site. You can have more control than SEO, in that you can target different keywords, stop a campaign at any time and easily measure the effectiviness in the short term.However, it is expected that a portion of the traffic you're getting will be from click frauds. Useless traffic that never had a chance in the first place to generat... Read more »
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