What is e-Fairness? One of the hottest issues concerning affiliates is the pending enactment of a federal legislation allowing states to treat all retail sales equally - thus the name, e-Fairness. I would like to present in this blog the position of the advocates for the e-Fairnesss law. Then, in succeeding blog, i will discuss the position of those opposing it. The argument for the e-Fairness states that the current local state tax rules does not provide a level playing field. The law curren... Read more »
Legal
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The Cost of PPC Ads to Advertisers
Posted on 18 April 2008 by David Tan, Affiliate
Just did a forum post regarding BigReds.com suing Yahoo for Overture PPC Click Frauds. PPC ads are used to get instant traffic as well as targeted traffic to the your site. You can have more control than SEO, in that you can target different keywords, stop a campaign at any time and easily measure the effectiviness in the short term.However, it is expected that a portion of the traffic you're getting will be from click frauds. Useless traffic that never had a chance in the first place to generat... Read more »
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