Microsoft's new Live Search Cashback is shopping comparison with a twist - it gives you money back - which effectively makes it both a shopping comparison and coupon site. The new site is based on Jellyfish.com's Smack Shopping system, which the software giant acquired last year. It's interest in Yahoo's search engine is no secret, and it's clear where the Redmond based company is headed - to dethrone Google at search. Previously, Microsoft has offered incentives to its users via the Live S... Read more »
SEO and Search Engine Marketing
Articles and blogs about the latest Search Engine Optimization techniques and Search Engine news that affects your marketing efforts.
Microsoft's Live Search cashback - Gimmick or Grand Scheme? And how Microsoft ruled the world in place of Google
Posted on 22 May 2008 by David Tan, Affiliate
It's a good thing when you try different things to produce better results and although their latest tactic which is to BRIBE search users to use their search engine can provide initial results, in the long run, there is a very big negative side effect to this.Just to explain what's going on, go to Microsoft Live Search cashback main page and you can do a search for a product that you want to buy. Every product that is listed has a discount attached to it. So users who want to get a 'deal' with e... Read more »
20 Ways to Increase your Alexa Rank
Posted on 09 May 2008 by Arwin Al Amnur, Affiliate
Here is a collection of methods you can use to boost your Alexa Rank. Most of these tips are derived from several fellow webmasters I know who claimed to have derived positive results through their experiments with the Alexa Rankings. Some of the other tips were derived articles and sources, which I have duly referenced at the end of this post. Do these tips work? According to some, yes they definitely do work. But do note that most of them require active effort of some sort and hence, they will... Read more »
Google Image Ads placement in Image Search
Posted on 09 May 2008 by David Tan, Affiliate
Marissa Mayer informed Bloomberg Radio regarding an interest to put graphic display ads at Google's image search. There are alot of traffic at the image search that has yet to be monetized. Starting to put ads in these places, especially graphical ads is a good idea. There is alot of relevance if the image you display on the ad is similar to what is being searched for. What with Batman, Indiana Jones and Narnia movies coming out, placing ads that sells related merchandise would help generate som... Read more »
Google Trademark Changes
Posted on 16 April 2008 by David Tan, Affiliate
Did you know that Google will change it's AdWords Trademark Policy on May 5th? Basically new AdWords campaigns will be able to include trademarked keywords. That includes keywords of your brands. It will cost more for merchants and brand owners to bid their own trademarked keywords. They will have more leaked traffic to competitors.Ofcourse, this doesn't mean that it'll be legal for competitors to use your trademarked keywords on their site. Just that Google's not gonna monitor it anymore, leavi... Read more »
The Perks Of Being A Premium Adsense Publisher
Posted on 08 April 2008 by Ezer Ratchaga, Affiliate
You might have heard of Adsense, but did you know that Google has a premium Adsense service for high traffic websites? If you happen to own a site which generates more than five million search queries and 20 million page views a month, then you stand to enjoy these extra benefits- 1. Custom Ad Formats- You can have your ads look any way you want them too. You can even remove the annoying 'Ads by Google' label. You can also create custom ad dimensions to fit the requirements of your s... Read more »
Big List of Search Marketing Blogs
Posted on 07 April 2008 by David Tan, Affiliate
Looking for knowledge regarding PPC, SEO, Online Marketing? You can bury yourself with a ton of info in this BIG LIST of sites by TopRankBlog.com. There are about 400 search marketing blogs for you to do your research, get tips and guides. Although you may suffer some information overload, but it's a good place to start for you to get a feel of the topic and be updated with relevant news in the industry. The impact of search engines to your success is vital for you to drive targetted traff... Read more »
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